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About Us

Here at Smart & Sexy we believe every woman should set out to look and feel her best every day. That isn’t always easy with jobs, obligations and crazy schedules- but thinking of yourself is important too! Lingerie shouldn’t be just for special occasions, and with the perfect style and fit, we make it easy for you to look and feel sexy at incredibly smart prices. 

Sexy, Stylish Solutions

Smart & Sexy offers chic solutions for every aspect of your life. Gorgeous and comfortable bras and panties for everyday wear to feel your most confident; luxurious sleepwear; supportive and flattering swimwear for the beach; and comfortable shapewear to solve any of those problem-areas.

All of our products go through a fit process to ensure you are receiving the best fit so you can look and feel your best. Take a look at our fit guide to guarantee you’re in the right size! 

For Women By Women

We are a company by women for women. Everyone that works for Smart & Sexy comes from different backgrounds and have different lives, but each bring our experiences to strive to bring you the best and most reliable product possible! That’s not all… we also support women in more ways than one. For every Smart & Sexy garment sold, we make a donation to an organization that empowers and supports women.

Our History

Ariela & Associates was founded over 20 years ago with the idea that women should be able to have fashionably sexy lingerie that provides figure solutions at great prices. Today, we are one of the largest privately held lingerie companies in the US, selling over 60 million garments a year under numerous national brands. Smart & Sexy is our in-house brand created for the fashion savvy woman. Smart fit, sexy and flattering looks, quality, comfort and amazing value are the brand's guiding principles. 

Our CEO

Ariela Balk is CEO and President of Ariela and Associates – a privately-held global manufacturer of intimate apparel, sleepwear and swimwear. She started the company with only $15,000. Ariela got her start working as an assistant at an underwear company at 19 years old. Six weeks later she moved into sales, making her goal excellence in customer service. In her next job, she insisted on designing everything she sold to ensure her customers got exactly what they needed. “I could never sell anything I didn’t believe in,” she says.

Ariela started working on her first business plan at 21 and started Ariela and Associates at 27, right after the birth of her third child. She has made it a mission for the brand to support women’s charities and organizations with the sale of our garments. “Giving back is the most gratifying part of my work,” says Ariela. As a successful businesswoman with a husband and eight children, she is uniquely positioned to share her experiences and help other women realize their potential.

Women Owned