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Behind the Heartbreaker Collection

Behind the Heartbreaker Collection



For obvious reasons, Valentine’s Day is one of our favorite holidays. The Smart & Sexy design team accepts the challenge of reinventing sexy each year by modernizing silhouettes and embellishing with bold and daring details.

Teresa Tso, Director of Merchandising and Product Development and Creative Director, Jeannette Valentin give us the inside scoop on the inspiration behind our 2017 Valentine’s Day Heartbreaker Collection.

Behind the Heartbreaker Collection                                       

“This year, we wanted to create an elevated collection with on trend styles. Our mission is, as always, to offer our customers high end products at a price she loves.” –Teresa Tso                                

With hundreds of laces to choose from (and we love them all), we narrowed down the collection to a flirty floral that was the perfect combination of fierce and feminine – the way we want women to feel when wearing the collection. 

"Valentine's Day is the perfect reason to step outside your comfort zone and try more daring lingerie trends," says Valentin. We heated up the collection with playful strappy details, an assortment of gated openings, peek-a-boo cut outs, and mesh inserts. Whether you are celebrating Valentine's Day or Galentine's Day, you should do it in lingerie that is as fearless as you are.

The colors of the collection are the classics: a bright red, a light blush pink and black.  Our ultimate goal was to create a collection of styles that cater to your sutlry side. 


Who better to be the face of the collection than the ultimate heartbreaker herself, Simone Villas Boas, alongside her IRL husband Jared Koron? #CoupleGoals. Simone and Jared brought the collection to life with their effortless on-set chemistry. Our photo-shoot with them was fun and flirty. The couple flawlessly showcased our Heartbreaker collection as well as our Satin His & Her giftables (check out more photos from the shoot on our Instagram @smartandsexysocial).

We want to hear what you think? What trends are you loving for Valentine's Day this year, and what do you want to see next year?  Tell us in the comments below!