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Behind the Scenes of the Joan Smalls Collection

Behind the Scenes of the Joan Smalls Collection




The collection you’ve been waiting for . . .

Joan Smalls x Smart&Sexy

Summer swimwear trends inspired by the runway, but perfect for heading straight to the beach!

Last year, Smart&Sexy was lucky enough to have Smalls star in our Swim Secret campaign. We quickly realized that Smalls was the epitome of the Smart&Sexy woman and decided to hand over full creative control for her first ever swimwear collection. Her fresh ideas, free spirit, and bold sense of style made her the obvious choice for the job. 

I am so excited to share my first ever collection of swimwear and intimates. Inspired by my tenure on the runway and my eclectic personal style; the pieces are a range of sporty & elegant, comfortable & chic, bold & simplistic. I’m a strong believer that fashion should be fearless, and the uniqueness of the pieces helps to make them stand out.

From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices. I hope you all love it as much as I do”!

XOXO Joan Smalls

Curious how the collection came to life? After the months of designing, deliberating over the hottest colors, and countless fittings, we were finally able to escape the New York winter and enjoy some much needed Miami heat to capture the finished collection. Check out Joan in this exclusive behind the scenes video of our South Beach photoshoot:




Ready to turn heads this summer? Shop the full collection: HERE

Which style is your favorite from the collection? Tell us in the comments below!