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One Stop Pop-Up Shop

One Stop Pop-Up Shop

We’re popping into NYC this summer! You’re invited to our one stop pop-up shop for all of your intimate apparel and swimwear needs.  Fair warning, you're going to be jealous of our Smart & Sexy jackets. Find us in Manhattan, June 22, 2107 through July 11, 2017 at 28 West 38th Street, between Fifth & Sixth Avenues. 

Hours of operation are:

Monday - Thursday 10:00am - 7:00pm

Friday 10:00am- 4:00pm

Sunday 12:00pm - 5:00pm.


We have Smart & Sexy stylists on hand, working with you to help find you the perfect fit.  Over 2/3 of the shop is a custom designed dressing room, for women only, with an endless aisle bra bar wall.  This private and safe environment where our specialists will educate you on fit, function, and silhouette.


"Most women spend their entire lives in a less than sculpturally ideal bra. They have not received the proper education on what bra to wear and when. As a company, our main goal is to ensure that women are fitted properly, and educated so they look and feel great. We create figure solutions for every woman," said Smart & Sexy leading lady Ariela Balk.


Joining the high touch retail experience with the endless aisle of ecommerce, all orders are placed online and delivered right to the customer’s door, free of shipping charges.

And did we mention we'll be serving refreshments? So come on down to our little NYC oasis, get fit, get a free panty, and get happy :)