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About Us

At Smart&Sexy, we don't compromise. We want it all, and we want you to have it all too.

Sexy Styles, Smart Prices

Confidence comes from underneath, that’s why we design obtainable, high-fashion pieces with everyday comfort features so that you can look and feel your best every day. Who said affordable had to be cheap? Our high quality bras, panties, swimwear and loungewear all are all designed with your style and budget in mind.

For Women By Women

We also wear bras, so we know what makes you feel and look good. We’re inspired by our own wants and needs as well as by the women who surround us. Once we have the perfect design, our products go through a rigorous testing process for the perfect fit and support…nothing gets passed without getting our kiss of approval first.

Cleavage is our business, but we also have other interests too, like creating an army of strong, confident and financially independent women. For every Smart&Sexy garment sold, we make a donation to an organization that empowers and supports women. We’re talking providing foundational garments (a bad bra does not set the tone for a good interview), career guidance like resume building and interview prep, and working with other female lead businesses helping turn their dreams into realities.

That’s a purchase you can be proud of.

Our Story

It all started with a vision and $15,000. Our CEO, Ariela got her start working as an assistant at an underwear company at 19 years old. Six weeks later she moved into sales, insisting on designing everything she sold to ensure her customers got exactly what they needed. At 21, she decided it was time to be in charge of her own career and started working on her first business plan. Six years later Ariela & Associates was born followed by Smart&Sexy.  Today, you can still find her tangled up in the latest lace or sketching designs for next season. As a successful businesswoman with a husband and eight children (that’s right we said eight) she is uniquely positioned to share her experiences to help other women realize their potential.

Women Owned

From the Blog