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Our Story

Celebrating the female form in all shapes and sizes.

We Are Sculptors

We accentuate every contour of the female form through everyday foundational pieces and sensual lingerie. Aesthetically pleasing and infused with elevated support details, Smart&Sexy uplifts all women to create their own masterpiece.



INDEPENDENT | The ability and the right to treat yourself

EXPRESSIVE | Embrace your unique self

UNCOMPROMISING | Tailored features for every body type



STYLISH | Always in the forefront of fashion

LUSCIOUS | Adorning lingerie with desirable comfort

SENSUAL | Undergarments that evoke satisfaction and pleasure

Maximum Uplift, Minimum Prices

Luxury you can afford. Our design team creates beautifully detailed bras, panties and swimwear that keep you looking luxe for less. Once we have the perfect design, our products go through a rigorous testing process for the perfect fit and support…nothing gets passed without getting our kiss of approval first. Our experienced production teams turn champagne wishes and caviar dreams into reality by tirelessly sourcing the best pads, fabrics, and adornments so that you don’t have to compromise style over comfort.

Created For You, By Women Like You

We also wear bras, so we know what makes you feel and look good. We’re inspired by our own wants and needs as well as by the women who surround us. We want it all, and we want you to have it all too. 



As a sculpting student in NYC, Smart&Sexy CEO and Founder Ariela had no intention to be a starving artist. At just 19 years old she started working as an assistant at an underwear company and in just six short weeks, moved her way into sales. Unable to stand behind the product she was pitching, she insisted on designing everything that she sold. She realized that with the right lingerie she had the power to transform the way women looked at and felt about themselves, so she traded in her clay for curves. At 21 years old with just $15,000, she started working on her first business plan. Six years later Ariela & Associates was born followed by Smart&Sexy.  Over 25 years later, you can still find her tangled up in the latest lace or sketching designs for next season. As a mother of eight (that’s right we said eight) she understands the ever-changing female form, and as an industry leader, she recognizes what we desire in undergarments to feel confident and sexy in our own skin.

Our Purpose & Responsibility


We are committed to being environmentally responsible from our products to our supply chain to our corporate offices. We’ve taken steps to reduce our carbon footprint through energy efficiency, reduction of packaging and maximizing the efficiency of materials we select to minimize waste of fabric and components. In addition, we donate any excess fabric and components to organizations that recycle and reuse.



We are a socially conscious company from our factory compliance to our charity efforts. For every Smart&Sexy garment sold, we make a donation to an organization that empowers and supports women. We provide support for underprivileged women with foundational garments and career guidance like resume building and interview prep.


Garments that are not sold, are donated to women in need.



Empowered women empower women. That’s why we work with other female lead businesses lending our time, expertise and funding to help turn their dreams into realities. With every bra, we’re helping to create an army of strong, confident and financially independent women.


That’s a purchase you can be proud of.

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