Who Do You Wear Pink For?


This October, we wear pink in support of #BreastCancerAwareness month to cheer on all the strong, badass females in your life. Cancer affects all of us, whether it’s a stranger, friend, or family member, it’s good to know the condition and how many women it affects each year.

As a by women, for women company, we’ve been honored to raise awareness for this cause by donating $1 of every bra sold to Susan G Komen for the whole month of October annually for five years now. We truly take pride in contributing and advocating awareness on this cause and a foundation that means so much to us as a company.

Did you know? Breast cancer is the most commonly diagnosed cancer among women --second to skin cancer. According to the National Breast Cancer Foundation, each year, an estimated 252,710 Americans will be diagnosed with breast cancer.


Boobs, they need your support!

We encourage you to join our efforts and browse to shop for this cause or visit Susan G Komen to see the many ways you can get involved this month! Make sure to visit our social to see stories about breast cancer survivors and their personal journey throughout the month of October.


Tell breast cancer to step aside…did you know breast cancer mortality declined 39% in the U.S. from 1989 to 2015? Susan G Komen.

To learn more about the work that Susan G Komen does & how to get involved: https://ww5.komen.org

Early detection saves lives…

To learn how to do a self-breast examination: https://ww5.komen.org/BreastCancer/BreastSelfExam.html

Breast Care Helpline:

If you need more information about the overall health of your breasts & breast cancer, feel free to call the care helpline at 1-877 GO KOMEN or email helpline@komen.org 

Who are you wearing pink for this month? Tell us in the comments below!


  • RBcAEnWofTJU said:


    October 10, 2020

  • YqIKABTgNWJyM said:


    October 10, 2020

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