Our Mission

Smart&Sexy uplifts women in all their imperfect, perfections. Created and led by a women run team, we offer intimates that inspire bodies to feel desirable and bold at accessible prices.

After all, true sexiness comes from within and underneath.

Luxuries For Less

Our design team creates beautifully detailed bras, panties and swimwear for little luxuries you can afford.

Once we have the perfect design, our products go through a rigorous testing process for the perfect fit and support…nothing gets passed without getting our kiss of approval first.

Our experienced production team tirelessly sources the best pads, fabrics, and adornments so that you don’t ever have to compromise style over comfort.

Run By Rule-Breakers

We are a collective of women who refuse to color inside the lines. We don't do either or, and never take no for an answer. We want it all, and we want you to have it all too. 

We value diversity and strive to uplift you in your (bra) journey. Regardless of your age, size, or status, our goal is to help you embrace your most confident, unapologetic self. Celebrate every part of you; we are here to cheer you on.


Our Herstory

At just 19 years old she started working as an assistant at an underwear company and in just six short weeks, moved her way into sales. Unable to stand behind the product she was pitching, she insisted on designing everything that she sold. At 21 years old she started working on her first business plan. Over 25 years later, you can still find her tangled up in the latest lace or sketching designs for next season. As a mother of eight (that’s right we said eight) she understands the ever-changing female form and you desire from your undergarments to feel confident and sexy in your own skin.

Oh &...

We're more than just really, really, really good looking bras. We are a socially conscious company from our factory compliance to our charity efforts. For every Smart&Sexy garment sold, we make a donation to an organization that empowers and supports women. We provide support for underprivileged women with foundational garments and career guidance like resume building and interview prep. Garments that are not sold, are donated to women in need.

Level Up

Empowered women empower women. That’s why we work with other female lead businesses lending our time, expertise and funding to help turn their dreams into realities. With every bra, we’re helping to create an army of strong, confident and financially independent women.


We are committed to being environmentally responsible from our products to our supply chain to our corporate offices. We’ve taken steps to reduce our carbon footprint through energy efficiency, reduction of packaging and maximizing the efficiency of materials we select to minimize waste of fabric and components. In addition, we donate any excess fabric and components to organizations that recycle and reuse.

That’s a purchase you can be proud of.