It all started this past December in NYC. My team and I had crafted what we knew would be our best swim collection yet. With over 600 million bras sold, we used our expertise in fit to launch a fabulous collection of solution-swimwear. The mission was simple – create gorgeous silhouettes and pieces that are highly engineered and body sculpting. We needed to get the word out in a big way.
So, we teamed up with Kelly Cutrone, from People’s Revolution, who convinced me that if we want to tell the story of this collection the right way, we needed a killer photo-shoot. We put together a world-class team to create beautiful, powerful imagery that would capture the essence of line, while emphasizing intelligence & beauty.
We decided on a Friday, and were in Port Antonio Jamaica the following Wednesday. To say the least, it was a whirlwind trip, but so worth it.
We were incredibly fortunate to sign Mega Model Joan Smalls as the face of the brand. She is statuesque & sensational! I was inspired to create a core collection that would enhance her natural beauty, but also work on a variety of shapes and sizes. Supermodel or not these versatile styles were designed to fit and flatter.
Next to join the team was internationally renowned stylist Carlyne Cerf de Dudzeele. Carlyne is Queen! Not only did she creative direct our campaign, she brought her binoculars with her, spotted a fishing boat and insisted the hotel cook us all a fresh fish dinner after the shoot! Now that is what I call a legend!!
Cutrone produced the shoot. She had a network of Rastas on hand to help navigate the island! I promise you between Cerf & Cutrone - Port Antonio will never be the same!
Cutrone also secured photographer Chris Colls who was able to flawlessly capture the vision of the collection. Beside him, helping bring that vision to life, was our amazing glam squad Kabuki and Marc Mena. Kabuki spent the day on the beach in a straw hat with body spray making Joan look hotter than the temperature that day, while Marc Mena worked his magic on Joan’s hair.
Our dream team was completed with Photographer Patrik Andersson who was booked to video the entire shoot so that we could continue to re-live the unforgettable experience! (Watch below!)
Now, we’re letting the secret out. Smart & Sexy Swim Secret swimwear is in and I am so excited to share it with you.
Don’t forget to also share your swim pics with us on Instagram for a chance to be re-posted!